A life goal of mine has always been to be able to afford a pair of Christian Louboutin’s sexy heels. Like, I could save money and buy a pair but being able to AFFORD a pair is different.
With my life goal in mind, Pearl and I watched a short documentary about Louboutin on Netflix and wow! I had no idea how much went into making a pair of these stunning shoes. I’m not talking about the materials and the man hours. I’m talking about the thought process behind the designs and the business model.
A real interesting part of Louboutin’s concept for the brand was that he always heard women mentioning how uncomfortable their heels were and how they couldn’t walk in them… and then he thought – “What if I design a heel that’s not made to be walked in?” That’s right! He’s intentionally designing shoes that are not actually made to be used! And he’s making bank with this concept!
His brand is to design little pieces of collectable artwork – that women can wear but would probably prefer not to. Wrap you head around that for a second. He’s making “shoes” that are made to sit in a closet that women pay a crazy amount for. The best part is, he’s successful at it!
Ok, so getting past his crazy business model and moving onto the design of the shoe itself. Louboutin thinks of how the heel’s height and design will affect the wearers posture. He says that all women try on shoes and they look at two things first: boobs and butt. After checking out that their body looks good, they move down to the shoe.
Also, Louboutin believes heels are so sexual because that’s the position a women’s foot is in when she orgasms. WHAT?!
Here’s his direct quote on the subject, “What is sexual in a high heel is the arch of the foot, because it is exactly the position of a woman’s foot when she orgasms… so putting your foot in a heel, you are putting yourself in a possibly orgasmic situation.” The signature red bottom soles are no accident either. Louboutin stated, “I selected the color because it is engaging, flirtations, memorable and the color of passion.”
He also believes that because women can express themselves with their shoes in a way that men cannot and that is why women are alright with painful footwear.
“There is an element of seduction in shoes that doesn’t exist for men… a woman can be sexy, charming, witty or shy with her shoes.”
I don’t know about you, but I have literally never thought of my shoes making me look shy. I can see how shoes can be sexy or maybe even charming but shy or witty? Not sure. Louboutin puts an insane amount of thought into how the design of his shoe will make the wearer feel, look and possibly act.
Not sold on Louboutin’s being made for orgasms? He actually designed a shoe with the word “sex” embellished across them. Go look em up. Katy Perry and Jennifer Aniston have a pair.
ALSO, I never thought of this career path until watching the film…
The documentary showed Louboutin testing out his new designs on an employee. This employee’s job was to walk in his prototype heels, for a few seconds, while he judges his masterpiece. What a job!! I wonder what she gets paid and if she gets the reject heels… I want that job.
So there you have it – Louboutin’s are sexy af and that’s just how the creator likes it! Someday, I’ll reach peak sexy level and have a pair that I wear once and then store in my closet because they’re painful af but hey at least they’re art right? 😉